At the project's peak, after about 7 days heavy campaigning, over 60 stations worldwide had aired the song, and the band thanked fans numerous times afterward for their efforts. The sheer number of requests was so overwhelming that stations began to air the song, with some adding it to their playlists and rotation. Fans also felt the album had not been promoted fairly, or enough, and wanted to showcase the band's more mature, rock-based sound. Louis sings lead vocal on the track which is unconventional for him. This was an attempt to emphasise the singing voice and songwriting talent of Louis Tomlinson, who fans felt was often treated unfairly by management and certain music industry figures. In May 2015, fans worldwide tweeted song requests to radio stations to play unreleased album track " No Control". After much anticipation, Justin Bieber performed two songs from his upcoming album, Changes, live for the first time on Saturday Night Live on February 8 and he switched things up quite a bit.
On October 29, 2014, the second and final single, " Night Changes", was announced. On September 29, 2014, the album's lead single " Steal My Girl" was released. Fans were disgruntled when it did not become the album's lead single. "Fireproof" was released as a promotional single for the album, and was downloaded 1.1 million times.
NIGHT CHANGES ALBUM FOR FREE
On September 8, 2014, a track titled " Fireproof" was released for free off the band's website for 24 hours only. It also received moderate radio airplay but was ultimately never released. It was believed " Where Do Broken Hearts Go" would become a single, after the band all claimed it to be a favorite of theirs, and it was performed on X Factor with Rolling Stones guitarist Ronnie Wood. On November 21st, the audio for " Spaces" was released in the same manner. " Act My Age", " Stockholm Syndrome", " Change Your Ticket", " Once In a Lifetime", " Illusion" and " Clouds" were also released to YouTube offiically on November 18th. Album tracks " Fool's Gold", " Where Do Broken Hearts Go", " 18", " Ready To Run", " Girl Almighty" and " No Control" were put onto the official One Direction Vevo Youtube channel on November 17th. The second single, " Night Changes", was released on November 14th.
The first single, " Steal My Girl", was released Septemand the music video featured Hollywood actor Danny Devito.
NIGHT CHANGES ALBUM DOWNLOAD
The album release was announced on September 8, along with a free download of a track from the album called " Fireproof", which garnered a million downloads in 24 hours. In a leaked video of Zayn and Louis from May 2014, Zayn can be heard singing the chorus to " Stockholm Syndrome", indicating writing or production most likely begun in early 2014. Niall stated in one interview that he recorded his verse for " Clouds" in a bus. Writing for the album primarily took place during the Where We Are Tour, and recording sometimes took place in the hotels the band were staying at between concerts.
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